Blog > New Builds Are Booming—Here’s How Maricopa Sellers Can Still Win in 2025 | heroSOLD
New Builds Are Booming—Here’s How Maricopa Sellers Can Still Win in 2025 | heroSOLD
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New Builds Are Booming—Here’s How Maricopa Sellers Can Win in 2025
Maricopa’s real estate market is buzzing with new construction, from Rancho Mirage to Tortosa. But if you’re selling your existing home, new builds with shiny incentives can feel like tough competition. Don’t stress—heroSOLD™, Maricopa’s top real estate team, has proven strategies to help you sell fast. Whether you’re a PCS military family near Luke AFB or a homeowner in The Lakes, we’ll make your home stand out. Get your free home sale plan today!
Why Are New Builds Dominating Maricopa in 2025?
Builders are aggressive, pulling buyers with flashy offers. Here’s what you’re up against:
- Price Slashes & Incentives: Mortgage rate buydowns, free appliances, or closing cost credits.
- New Neighborhoods: Rancho Mirage, Sorrento, and Tortosa are expanding rapidly.
- Buyer Appeal: Modern designs, energy-efficient systems, and builder warranties.
What’s Fueling This Trend?
Low housing inventory and a surge in VA loan buyers near Luke AFB make new builds attractive. But your home has unique strengths to counter them.
Market Snapshot
In 2024, new construction accounted for 25% of Maricopa sales, but existing homes sold faster in prime neighborhoods.
Why Your Home Has an Edge Over New Builds
Your existing home can outshine new construction with these advantages:
- Bigger Lots: More yard space and mature trees vs. compact new lots.
- No Builder Premiums: Skip high markups and new HOA startup costs.
- Quick Move-In: No waiting for construction delays—ideal for PCS buyers.
- Better Locations: Closer to Maricopa High School, Copper Sky, or I-10.
PCS Seller Advantage
Military families relocating to or from Luke AFB prioritize fast closes and flexible terms, which your home can deliver over builder timelines. Learn more in our relocation guide.
🏘 Outshine New Builds with a Custom Plan
Get a free strategy to price, prep, and sell your Maricopa home in 2025.
Request My Home Sale Plan5 Ways Maricopa Sellers Can Stand Out
Beat new builds with these proven tactics:
- Fix It to Sell: We cover repair costs to make your home move-in ready.
- Stage Like a Pro: Declutter and style for a model-home feel buyers love.
- Flexible Terms: Offer leasebacks or quick closes for military families.
- Highlight Upgrades: Showcase solar panels, pools, or water softeners.
- Price Smart: Slightly undercut new builds with buyer credits (e.g., $5K–$10K).
Real Success Story
A homeowner in The Lakes listed with heroSOLD™ in March 2025, competing against four nearby builders. With smart pricing and a $10K buyer credit, they sold in 12 days—faster than 80% of local comps.
Checklist for Success
- ✅ Fix key repairs (we’ll cover costs).
- ✅ Stage with neutral decor.
- ✅ Offer flexible closing dates.
- ✅ Highlight energy-efficient upgrades.
- ❌ Don’t overprice against new builds.
Infographic: Winning Against New Builds in Maricopa
heroSOLD™ Selling Options: Which Fits You?
We offer tailored programs to compete with new builds. Explore your options:
- Buy Before You Sell: Buy your next home without selling first—perfect for upsizing.
- Fix It To Sell: We pay for repairs to boost your home’s appeal.
- Sell and Lease Back: Stay in your home after closing for a smooth transition.
- Cash Fast Close: Get cash offers (20–30% below market) for a quick sale.
- Enhanced MLS Experience: Professional photos, 3D tours, and max market exposure.
Compare Your Options
Choose the best fit for your needs:
- PCS Military: Cash Fast Close or Lease Back for quick relocations.
- Growing Family: Buy Before You Sell for seamless moves.
- Fixer-Upper Owner: Fix It To Sell to maximize value.
- Investor: Cash Fast Close for speed and simplicity.
🚨 Facing New Build Competition?
Find out what your home is worth and get a plan to sell fast.
Get My Home ValueBest Time to Sell in Maricopa
Timing your sale can give you an edge:
- Spring (Mar–May): Families buy before school starts. High demand, quick sales.
- Summer (Jun–Aug): PCS season peaks, ideal for military buyers.
- Fall (Sep–Nov): Moderate demand, good for competitive pricing.
- Winter (Dec–Feb): Slower, but VA loans and cash buyers stay active.
What’s Your Ideal Season?
PCS sellers thrive in summer; families do best in spring. We’ll find your perfect timing.
VA Buyer Trends in Maricopa
Maricopa’s proximity to Luke AFB drives strong VA loan demand:
- High VA Activity: 30% of 2024 buyers used VA loans.
- Hot Neighborhoods: The Lakes, Rancho Mirage, and Tortosa attract VA buyers.
- Buyer Priorities: Move-in ready homes with quick closes and upgrades.
Attracting VA Buyers
Highlight energy-efficient features and offer flexible terms. Our Enhanced MLS Experience targets VA buyers directly.
FAQ: Selling Near New Builds in Maricopa
Can I Sell Fast If Builders Offer Incentives?
Yes, buyers prioritize location, move-in readiness, and flexibility alongside builder perks.
What If I Can’t Afford Major Upgrades?
Focus on curb appeal, fresh paint, and cleanliness. Our Fix It To Sell program covers repairs.
Do I Need to Underprice to Beat New Homes?
Not always. Competitive pricing with credits or leasebacks often wins buyers.
How Do I Attract VA Buyers Near Luke AFB?
Offer quick closes and showcase upgrades like solar or pools. We market to VA buyers.
What’s the Best Time to List in Maricopa?
Spring and summer are peak, especially for PCS and family buyers.
🏠 Ready to Sell in Maricopa?
Talk to our team for a plan to beat new builds in 2025.
Talk to a PCS ExpertReady to outshine new builds? With heroSOLD™, Maricopa’s top real estate team, your home will sell fast. Request your free sale plan today.