Blog > What Is the #1 Pricing Mistake Home Sellers Make (And How to Avoid It)
By James Sanson | Published: May 19, 2025
Avoid Pricing Mistakes When Selling Your Phoenix, AZ Home During PCS
Planning to sell your Phoenix, AZ home during a Permanent Change of Station (PCS) move near Luke Air Force Base? Overpricing your home to “leave room for negotiation” is a common mistake that can sabotage your sale. heroSOLD™, led by experienced real estate professionals, helps military families in Phoenix, Litchfield Park, and surrounding areas price their homes correctly to sell fast and maximize profit. With cash offer options and VA loan expertise, we ensure your PCS sale is stress-free.
This guide reveals why overpricing backfires, how to price right, and why heroSOLD™ is your best partner for a successful sale.
Can I Rent My House Near Luke AFB Instead of Selling?
Can I rent my house near Luke AFB instead of selling?
Yes. Some military families rent out homes during PCS moves. Renting can bring steady income, especially in high-demand areas like Litchfield Park or Goodyear. But selling provides immediate cash, eliminates maintenance headaches, and avoids landlord stress. We’ll compare both options based on your goals.
How fast can I sell my Phoenix home with PCS orders?
heroSOLD™ offers cash closes in 7–10 days. Traditional sales with VA buyers take 30–45 days, aligned with your PCS schedule.
Do I need to repair my home to sell?
No. Sell as-is to cash buyers, or use our Fix It To Sell program where we cover repairs and closing costs.
Can I sell remotely during PCS?
Yes. We use secure e-signature platforms like DocuSign, so you can close from anywhere, even overseas.
Why is overpricing a bad idea for military sellers?
Overpricing delays sales, risks appraisal issues, and can lead to lowball offers, complicating your PCS timeline.
The #1 Pricing Mistake: Overpricing Your Home
Overpricing your Phoenix home may seem like a smart way to negotiate, but it’s a trap. Today’s buyers, including VA loan users near Luke AFB, are savvy, using market data to spot overpriced homes. They’ll skip your listing, leaving it to linger on the market, which raises red flags like, “What’s wrong with this house?”
Example: A Litchfield Park seller overpriced their home by $50,000, sat on the market for 90 days, and eventually sold $20,000 below market value after price cuts.
Why Overpricing Backfires
Overpricing your home can derail your PCS move. Here’s why:
1. Buyers Won’t Bite
Buyers compare your home to others in Phoenix’s competitive market. An overpriced listing gets ignored in favor of fairly priced homes in areas like Goodyear or Surprise.
2. The Appraisal Hurdle
Even if you get an offer, appraisers evaluate comparable sales, upgrades, and market conditions. An overpriced home often fails to appraise, risking deal collapse.
3. Market Perception
A home with high “days on market” (DOM) signals issues to buyers, leading to lowball offers or no interest. In Phoenix, homes over 60 DOM often sell below asking price.
Example: A Goodyear seller overpriced their home, sat for 75 days, and accepted a $15,000 lower offer after multiple price reductions.
Understanding Your Phoenix Market
Pricing success depends on knowing Phoenix’s real estate market, especially near Luke AFB. Key factors include:
- Your Competition: Compare recent sales in Litchfield Park or Surprise to price competitively.
- Condition and Upgrades: Features like a pool or modern kitchen add value but must align with market norms.
- Buyer Demand: VA buyers and families drive demand near Luke AFB, favoring homes under $500,000.
Market Insight: Phoenix’s market is balanced, with strong VA buyer activity in spring and fall. heroSOLD™ analyzes these trends to price your home right.
Get My Home ValueThe Right Price Creates Demand
A correctly priced home sparks buyer interest and creates urgency (FOMO). Benefits include:
- Faster Offers: Priced-right homes in Phoenix often receive offers within 7–14 days.
- Stronger Offers: Fewer contingencies and higher bids from motivated buyers.
- Less Negotiation: Competitive pricing reduces buyer haggling.
Example: A Surprise seller priced their home accurately with heroSOLD™, receiving three VA buyer offers in 10 days, closing at $10,000 above asking.
Why You Need a Skilled Agent for PCS Moves
A military-savvy agent is critical for pricing and selling during PCS. heroSOLD™, with over 22 years of experience, offers:
- Market Analysis: Data-driven pricing based on Phoenix trends and Luke AFB buyer demand.
- VA Loan Expertise: Attract VA buyers with targeted marketing.
- PCS Timeline Alignment: Fast closings or delayed sales to match your orders.
- Remote Closings: Secure e-signatures for overseas moves.
Example: A Litchfield Park seller worked with heroSOLD™, pricing their home correctly and closing remotely in 8 days with a cash offer.
Military-Friendly Selling Programs
heroSOLD™ offers tailored programs to avoid pricing mistakes and meet PCS needs:
- Buy Before You Sell: Purchase your next home before closing this one.
- Sell and Lease Back: Sell now, stay up to 60 days post-closing.
- Fix It To Sell: We cover repairs and closing costs for higher offers.
- Cash Fast Close: Get cash in 7–10 days for urgent moves.
- Enhanced MLS Experience: Market to VA buyers and investors for top dollar.
Explore these at our military home seller programs page.
When’s the Best Time to Sell in Phoenix?
Timing your sale can prevent pricing issues and speed up offers:
- Spring (March–May): Peak VA buyer demand near Luke AFB in Litchfield Park and Goodyear.
- Fall (September–November): Strong cash buyer interest in Surprise.
- Winter (December–February): Slower but ideal for quick cash closes.
We analyze local VA buyer trends to time your sale right.
Phoenix Neighborhoods We Serve
heroSOLD™ supports military sellers near Luke AFB, including:
- Litchfield Park: Resort-style homes with high VA buyer demand.
- Goodyear: Family-friendly properties attracting VA and cash buyers.
- Surprise: Affordable homes with strong resale value.
Example: A Goodyear seller avoided overpricing, used our Cash Fast Close, and sold in 7 days for their PCS move.
Trusted by Phoenix’s Military Families
We’ve helped hundreds of military families sell fast near Luke AFB. Our team, compliant with NAR standards, delivers honest, no-pressure service.
“heroSOLD™ priced our Litchfield Park home perfectly. Sold in 9 days!” – Lisa, Air Force Spouse
“They guided our remote sale from Germany. No issues, fast close.” – Mr. Nguyen
Ready to Sell for Top Dollar?
Don’t let overpricing derail your PCS move. heroSOLD™ helps you price your Phoenix home correctly to attract serious buyers, sell fast, and maximize profit. Contact us for a personalized valuation and expert pricing strategy.
📞 Call 602-617-3017
📧 Email help@heroSOLD.com
🌐 Visit heroSOLD.com/seller-consultation
Related Resources
- Sell My House Fast in Litchfield Park, AZ
- Get a Free Home Valuation
- Selling Your House Near Luke AFB
More PCS Tips
- PCS Orders? Know the Real Home Sale Timeline
- Should You Sell or Rent with PCS Orders?
- VA Loan Payoff & Selling Tips
About the Author
James Sanson is a Phoenix real estate expert with over 22 years of experience, helping military families near Luke AFB navigate PCS moves with fast, stress-free sales.